Supreme – From Skate Shop to Streetwear Legend

Supreme – From Skate Shop to Streetwear Legend

Founded in 1994 in New York by James Jebbia, Supreme began as a small skate shop on Lafayette Street, designed for skaters by skaters. Its open layout, functional clothing, and focus on authentic skate culture quickly set it apart. Early products included durable T-shirts, hoodies, caps, and skateboards all designed for performance and style.

Supreme rose to global fame through strategic collaborations with brands like Nike, The North Face, Levi’s, and even Louis Vuitton. These partnerships blended skate culture, hip-hop, and high fashion, turning Supreme into a cultural icon. Rappers, artists, and influencers wearing Supreme fueled its worldwide appeal.

The brand is famous for its weekly “drops”, releasing limited quantities of apparel, sneakers, and accessories. This scarcity creates hype, driving a strong resell market for fans in Switzerland and beyond. From classic box-logo hoodies to exclusive Supreme x Nike sneakers, each piece is highly collectible.

Today, Supreme stands as a symbol of youth culture, authenticity, and street style, proving that streetwear is more than fashion it’s a lifestyle.

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