The Rise of Sneaker Culture: How It All Started

The Rise of Sneaker Culture: How It All Started

Sneaker culture has become one of the most powerful movements in fashion and lifestyle and it all began long before sneakerheads lined up for the latest drops. At ohmsole.ch, we believe every pair of sneakers tells a story.

From Sport to Street

In the early 20th century, sneakers were made for athletes — performance first, style second. Brands like Converse, Adidas, and Nike designed shoes for running and basketball. But when stars like Michael Jordan stepped onto the court, sneakers suddenly became symbols of attitude and identity. The release of the Air Jordan 1 in 1985 didn’t just change basketball, it changed fashion forever.

Hip-Hop, Streetwear, and the Sneaker Revolution

In the ’80s and ’90s, sneakers moved from the courts to the streets. Hip-hop legends like Run-D.M.C. made sneakers a part of culture with songs like “My Adidas.” Skaters and streetwear pioneers followed, turning sneakers into tools of self-expression.

Soon, limited editions, collaborations, and exclusive releases created a new kind of obsession — sneaker collecting. Every pair represented something: creativity, status, or a personal story.

Today’s Sneaker Culture

Now, sneaker culture is global. From vintage classics to modern collabs, sneakers connect generations and communities. Whether you’re after performance, style, or storytelling, there’s a pair that fits your vibe.

At ohmsole.ch, we celebrate that passion. We bring together the best sneakers, streetwear, and accessories. So you can express your style and be part of the movement.

Sneakers aren’t just shoes. They’re history in motion.